The fourth installation of Mattel Creations’ San Diego Comic-Con series gets a total rebrand. Unlock Fandom features ten unique, fandom-inspired products. I developed the creative concepts for the set design and photography execution and directed the video shoots for each product. Every year I have taken the Mattel Creations branding for SDCC and brought it to life through animation. For 2024 I branched out into Cinema 4D to make a spectacular 3D animated introduction bumper.