A legendary collaboration between the iconic Hot Wheels brand and Formula 1®. A collaborative race to the finish, I worked with a team of 3D animators and fellow designers to direct and edit a video that announced the partnership that received over 13 million views on Instagram.

As the hype grew I continued to work on this campaign, developing several motion and still assets for use on billboards showcased across the globe and for social media which have been viewed by millions.

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Murakami x UNO

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Keiichi Tanaami